Issued to New Balance and their top retailers, it made an excellent point of sale branding block re-enforcing their brand and product in these Premium stores. Brand blocks are a versatile and cost effective way of making your product display stand out in a crowd. With in house design teams and 3D Visualizations we can collaborate with you to make your designs pop and come to life creating the fantastic branded pos.
We were approached by the guys at New Balance looking for branded pos blocks to help them promote their premium line of trainers so with New Balance we put our collective heads together and envisaged a wooden Cube made from quality Ash. Using our laser engraving machines we then created varying depths of burnt effect branding. Our Trotec Lasers cut precisely and accurately into the wooden cube able to recreate some of the finest details from within their artwork so the smaller details like the hashtags are easily legible. We then applied a finishing oil to really enhance the quality ash used and then used our ageing process to create the overall finishing look.